Cultural appreciation turn cultural appropriation

Adidas Singapore was under fire by Indonesian netizens in an Instagram post being accused of cultural appropriation. Wayang kulit made their way onto a pair of sneakers which Adidas implied that it originated in Malaysia. The UltraBoost DNA City Pack collection was a collaboration between Adidas and 6 Southeast Asian artists inspired by the rich cultural heritage of Southeast Asia. 

UNESCO recognises wayang kulit’s origination from the Indonesian island of Java. 

Adidas Singapore reacted to this backlash by editing the caption to include Indonesia as the country of origin and sharing a separate apology to acknowledge the mistake. 

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